Wendy's: Wendy's

Credits & Description:

Brand WENDY'S
Entrant VML KANSAS CITY
VML Kansas City, USA Entrant Company
VML Kansas City, USA Idea Creation
SIX COURSE Los Angeles, USA Production
KETCHUM New York, USA PR
SPARK FOUNDRY New York, USA Media Placement
Debbi Vandeven VML Global Chief Creative Officer
John Godsey VML North American Chief Creative Officer
Jen McDonald VML Executive Director, Client Engagement
Bret Smith VML Group Planning Director
Chris Corley VML Executive Creative Director
Pat Piper VML Group Creative Director
Jordan Gray VML Creative Director
Ant Tull VML Associate Copywriter
Monika Hoang VML Senior Art Director
Annie Gerker VML Campaign Program Manager
Zach Mendenhall VML Account Director, Client Engagement
John New VML Associate Account Manager
Christina Miller VML Associate Director, Connections & Social Strategy
Matt Keck VML Associate Director, Conversation Design
Dorado Quick VML Senior Copywriter
Kurt Kane Wendy's Chief Concept and Marketing Officer
Jimmy Bennett Wendy's Senior Director, Media
Carl Loredo Wendy's Vice President, Brand & Advertising
Ryan Kefer Spark Foundry Vice President, Digital and Strategy Director
Melissa Golden Ketchum Senior Vice President, Cause Marketing and Client Services
Archie Davis Six Course, Inc. Creative Director
Mike Reese Six Course, Inc. Art Director
Erica Hudson VML Supervisor, Client Engagement
Marissa Kandel Ketchum Vice President, Media Strategist
Jeremy Cline VML Analyst, Strategy & Insights
Allison Pierce VML Group Creative Director
Aaron Evanson VML Executive Creative Director
Laura Picicci VML Campaign Program Manager
Entry Summary
Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”
Brief Explanation
The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.
Script (English)
REST IN GREASE
at Wendys
[INTRO]
You gon’ get that work
[VERSE]
Red head with some pig tails
Better check the score, these meals sell
Now that’s better, I’m so clever
My bars chilly better grab a sweater
You blocked my tweets can’t squash the beef
Now check my feed and yo’ eyes swellin’
How you love that? These straight facts
Tryna take the swag but we don’t want it back
I’ma boss chick so they hate that
Boy, we tried your food, where the flavor at?
You number 1? That’s a joke
Why yo’ ice cream machine always broke?
Why yo’ drive through always slow?
Why yo’ innovation just can’t grow?
It’s queen Wendy, need I say mo’?
That Baconator go crazy, that spicy chicken go crazy
You can take a fry and dip it in the sauce, it still be so tasty
Them lil tweets don’t phase me, McDonalds be so lazy
I know the reason you hatin’ me ‘cause I’m fast food’s First Lady
It’s queen Wendy up in this thang
You can’t beat us serving them thangs
Y’all too chicken for this beef
I’ma leave you resting in grease
Nuggs for Carter, retweet
Boy, you know you can’t compete
On top of our game, man watch us
See its no stoppin’ me (flex)
[OUTRO]
Uh, red head with my pig tails, ah
Fast food’s first lady, ah
You cannot play me