Westdeutsche Lotterie: Westdeutsche Lotterie

Credits & Description:

Brand: WESTDEUTSCHE LOTTERIE GMBH & CO. OHG
Entrant: GREY GERMANY DUSSELDORF
GREY GERMANY Dusseldorf, Germany Entrant Company
GREY GERMANY Dusseldorf, Germany Idea Creation
GREY GERMANY Dusseldorf, Germany Production
INDIANA PRODUCTION COMPANY Milan, Italy Production
FM PHOTOGRAPHERS Milan, Italy Production
GREY MEDIA GERMANY Dusseldorf, Germany Media Placement
MEDIACOM Dusseldorf, Germany Media Placement
GREY GERMANY Dusseldorf, Germany Media Placement
WESTDEUTSCHE LOTTERIE Muenster, Germany Additional Company
Fabian Kirner Grey Germany Creation
Alexandros Antoniadis Grey Germany Creation
Martin Venn Grey Germany Creation
Luca Boncompagni Grey Germany Creation
Diego Tardani Grey Germany Creation
Laura Chiossone INDIANA Productions Production
Katarina Rutkowski Grey Media Media Planning
Antonia Schippmann Grey Media Media Planning
Beppe Gallo INDIANA Productions Production
Karim Bartoletti INDIANA Productions Production
Carla Solaro di Monasterolo INDIANA Productions Production
Simone Moraca INDIANA Productions Production
Orash Rahnema INDIANA Productions Production
Matteo Simone Bottin FM Photographers Photography
Simona Lamacchia FM Photographers Photo Production
Dirk Fischer-Rau Grey Germany Production
Benedikt Goerts Grey Germany Production
Julius Moebius Grey Germany Account Management
Entry Summary
CULTURAL INSIGHT:
Lotteries´ campaigns focus on showing the luxurious life people could potentially gain.
This strategy pushes people to play only when these images come in front of their eyes.
But life is very different. It is full of duties and boring things to carry on and not that often people experience traveling with helicopters or sailing on a yacht.
Thus, to be more effective, West Lotto changes the strategy to change the people´s point of view. West Lotto points at the life people could lose instead, because this is the life people live every single second. This way any single duty or boring thing is a real reminder and pusher to go and play West Lotto.