Whiskas: Case study

Credits & Description:

Brand MARS
Entrant ALMAPBBDO SAO PAULO
ALMAPBBDO Sao Paulo, Brazil Entrant Company
ALMAPBBDO Sao Paulo, Brazil Idea Creation
ALMAPBBDO Sao Paulo, Brazil Production
SENTIMENTAL FILME Sao Paulo, Brazil Production
PUNCH AUDIO Sao Paulo, Brazil Production
Luiz Sanches AlmapBBDO Partner/Chief Creative Officer
Bruno Prosperi AlmapBBDO Executive Creative Director
Bruno Prosperi AlmapBBDO Creative Director
Andre Gola AlmapBBDO Creative Director
Keka Morelle AlmapBBDO Creative Director
Marcelo Nogueira AlmapBBDO Creative Director
Pernil AlmapBBDO Creative Director
Daniel Chagas Martins AlmapBBDO Art Director
Daniel Oksenberg AlmapBBDO Copywriter
Vera Jacinto AlmapBBDO Agency Producer
Diego Villas Boas AlmapBBO Agency Producer
Tatiana Martins AlmapBBDO Agency Producer
Marcelo Pignatari AlmapBBDO Content Producer
Fernanda Salloum Sentimental Filme Director
Ted Carioba Sentimental Filme Photography
Cristiano Pinheiro Punch Áudio Sound Producer
Daniel Chagas Martins AlmapBBDO Illustrator
José Roberto Bezerra AlmapBBDO Graphic Producer
Marcos de Souza AlmapBBDO Graphic Producer
Camilla Massari AlmapBBDO Accounts VP
Pedro Fragata AlmapBBDO Account Director
Renata Zuccarelli Luzzi AlmapBBDO Account Supervisor
Cintia Gonçalves AlmapBBDO Partner/Chief Strategic Officer
Daniel Ribeiro AlmapBBDO Media
Renata Bordin AlmapBBDO Media
Cecile Angrand Mars Pet Approval
Marina Sachs Mars Pet Approval
Daniel Calderoni Mars Pet Approval
Valdir Nascimento Mars Pet Approval
Roberto Valdrighi Mars Pet Approval
Entry Summary:
Whiskas’ communication platform, “Curious Cat Chronicles”, features real stories that celebrate cat’s curiosity and inspire people. This year’s challenge was to find a surprising way to do that as a direct marketing action to influencers and strategic partners. Based on a true story, “The Most Curious Cat in the Word” book tells the saga of a cat who traveled 600,000 miles in 52 days after escaping from its travel carrier on a flight to London. Inspired by that, we created Watif, a cat whose curiosity took him around the world. Illustrations of 16 destinations were beautifully crafted on every page. Each one of them featuring a surprise: toys to nourish cats’ curiosity. Feathers, wool lines, a tunnel, catnip and many others elements were attached to the book.