Advertised brand: Whoopee
Alternative title: Life is not a bed of roses when silence kills.
Advertising Agency: Whoopee, Vila Velha - Brazil
Creative Director: Breno Lobato
Art Director: Matheus Nogari
Copywriter: Emmerson Barcellos
Photographer: Bruno Coelho - FStill
Published: March 2018
Women are silenced at all times. Whether at home or in the workplace.
And silence can kill a good idea, a point of view, a woman.
The purpose of the announcement is to show the woman voiceless in front of the masculine "niceness". So the use of rose, so present in campaigns far from the date conception.
The agency's professionals participated in the in the photographic essay to represent these women still interrupted as they speak, voiceless to claim their rights.
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