World Health Organization/ WHO: Facts to safe - Did you wash your hands?

Credits & Description:

Client: WHO
Agency: Grow
Advertising Agency: Grow Advertising Group, Bogotá, Colombia
Country: Colombia
Published: April 2020
Synopsis:
In March 2020, the United Nations and the World Health Organization declared COVID-19 as a global pandemic. Despite this situation, many people still do not abide by the health recommendations that have been issued by government entities to prevent the spread of the virus. During childhood, people were taught to comply with certain hygiene habits such as: hand washing and covering their face at all times to prevent getting sick. However, these simple routine habits are more likely to be fulfilled by children than by adults, because parents often reiterate the importance of these basic behaviors to stay healthy. Therefore, we created innovative ads with different typographic measurements not visible within at least 6 feet of distance to create awareness about mandatory distancing and basic personal hygiene habits based on numbers that not a lot of people have knowledge of.