Client: WWF Bolivia
Agency: Humano
Chief Creative Officer: Ferju Cuevas
Creative Director: Rodsel Ticona
Art Director: Puma Studio
Copywriter: Ferju Cuevas
Account Director: Diego Prieto
Retoucher: Lobo Studio LR
Luchín Ramírez
Published: October 2020
Country: Bolivia
Synopsis:
Between August and November 2019, Bolivia suffered a large-scale emergency due to forest fires. These affected 6.4 million hectares of forest and jungle, including the Amazon and other protected areas. Thousands of species are in danger due to the loss of their habitat. This 2020 the fires continue and to raise awareness, the site: lanaturalezatenecesita.org was created to invite people to sign and help create a law that protects nature, to prevent it from disappearing.
The little you see was a lot.