Yan Ji You Bookstores Print The Metamorphosis by The Nine

The Metamorphosis
The Print Ad titled The Metamorphosis was done by The Nine advertising agency for Yan Ji You Bookstores in China. It was released in Apr 2019.

Yan Ji You Bookstores: The Metamorphosis

Media
Released
April 2019
Posted
April 2020
Market
Industry
Agency
Executive Creative Director
Art Director
Copywriter
Illustrator

Awards:

Cresta Awards 2020
CraftOutstanding Art Direction (print)Bronze
Print, OohPrint campaign (2-6 executions)Bronze
ADC Awards 2020
IllustrationDigitalMerit

Credits & Description:

Client: Yan Ji You Bookstores
Agency: The Nine Shanghai
Executive Creative Director: Jody Xiong
Art Director: Jody Xiong
Copywriter: Candy Chen
Illustrator: Hu Mo
Published: April 2019
Country: China
Synopsis:
Yan Ji You is a China’s famous chain bookstore brand. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters. The brand gene of Yan Ji You is a ‘unique reading philosophy’, th...

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