Cresta Awards 2020 | ||
---|---|---|
Craft | Outstanding Art Direction (print) | Bronze |
Print, Ooh | Print campaign (2-6 executions) | Bronze |
ADC Awards 2020 | ||
Illustration | Digital | Merit |
Client: Yan Ji You Bookstores
Agency: The Nine Shanghai
Executive Creative Director: Jody Xiong
Art Director: Jody Xiong
Copywriter: Candy Chen
Illustrator: Hu Mo
Published: April 2019
Country: China
Synopsis:
Yan Ji You is a China’s famous chain bookstore brand. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters. The brand gene of Yan Ji You is a ‘unique reading philosophy’, th...