Name of project: "X Ray" Client: Yellow Pages Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: January 2010 Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Karmel Kamal Abuzlaf Copywriter: Lior Shoham Photographer: Menachem Reiss Executive Client Director: Adam Avnon Account Supervisor: Shiran Chen Barazani Account Manager: Ester Smilg