Yoshida Hideo Memorial Foundation: Iron Mind 5

Credits & Description:

Entrant: Dentsu Inc., Tokyo
Corporate Name of Client: Yoshida Hideo Memorial Foundation/
Advertising Museum Tokyo
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Yuya Furukawa
Creative Director: Yoshihiro Yagi
Copywriters: Haruko Tsutsui/Nao Sakamoto
Art Director: Yoshihiro Yagi
Design Company: Creative Power Unit, Tokyo
Designers: Minami Otsuka/Hirono Matsunaga
Creative Producer: Yoshiko Tomita
Printing Producer: Shinya Tamura
Concept/Cultural Reference:
Excellent creative workers always have a strong mind (belief) like iron. They never stop disciplining themselves, and keep creating new things. Such a concept leads us to adopt a motif of “iron structure”. Iron structure is, at any rate, very strong. Its construction of bare iron frames is neither decorative nor redundant, but just rough and beautiful. Taking care of the iron-like printing details (touch and colors), we designed everything from posters to venues.