Yoshida Hideo Memorial Foundation Print, Outdoor, Design & Branding Pure Design, 3 by Dentsu Inc. Tokyo

Pure Design, 3
The Print Ad titled Pure Design, 3 was done by Dentsu Inc. Tokyo advertising agency for Yoshida Hideo Memorial Foundation in Japan. It was released in Jan 2016.

Yoshida Hideo Memorial Foundation: Pure Design, 3

Released
January 2016
Posted
January 2016
Market
Copywriter
Executive Creative Director
Creative Director
Art Director
Copywriter
Art Director

Awards:

D&AD Awards, 2016
Crafts for DesignIllustration for DesignWood Pencil
LIA 2016
DesignPoster CampaignGold Winner
One Show, 2016
DesignCraft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or SeriesMerit
DesignNon-Profit - Collateral Design - Single or Series / Collateral Design - Single or SeriesMerit
Clio Awards 2016
Brand DesignProduct/Service: PostersBronze
Cannes Lions 2016
OutdoorOutdoor Poster Craft: Art DirectionBronze Lion Campaign

Credits & Description:

Agency: Dentsu Inc
Brand: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Country: Japan
Advertising Agency: Dentsu Inc, Tokyo
Entrant Company: Dentsu Inc, Tokyo
Media Agency: Dentsu Inc, Tokyo
Pr Agency: Dentsu Inc, Tokyo
Production Company: Dentsu Inc, Tokyo
Additional Company: Dentsu Inc, Tokyo
Copywriter: Marina Danjo (Dentsu Inc.)
Creative Director: Yoshihiro Yagi (Dentsu Inc.)
Art Director: Daisuke Hatakeyama (Creative Power Unit)
Executive Creative Director: Yuya Furukawa (Dentsu Inc.)
Director: Horston (Horston)
Agency Producer: Yoshiko Tomita (Dentsu Inc.)
Producer: Yuta Harasawa (Tyo Inc. Tyo Productions1)
Designer: Haruko Nakatani (Creative Power Unit)
Copywriter: Haruko Tsutsui (Dentsu Inc.)
Sound Producer: Toru Sasaki (Handsome Tracks Inc.)
Art Director: Yusuke Koyanagi (Dentsu Inc.)
Description of the Project:
Design is a lifeline. Design makes our lives convenient and solves social problems, however invisible the design is. We set the theme of the exhibition: the mission of the design. The design motif is water pipelines, showing the way a fresh design travels through the world.