Yoshida Hideo Memorial Foundation Print, Design & Branding Pure Design, 5 by Creative Power Unit Tokyo, Dentsu Inc. Tokyo
Yoshida Hideo Memorial Foundation: Pure Design, 5
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Crafts for Design | Illustration for Design | Wood Pencil |
| LIA 2016 | ||
| Design | Poster Campaign | Gold Winner |
| One Show, 2016 | ||
| Design | Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series | Merit |
| Design | Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series | Merit |
| Design | Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image | Merit |
| Clio Awards 2016 | ||
| Brand Design | Product/Service: Posters | Bronze |
Credits & Description:
Client: Yoshida Hideo Memorial Foundation_advertising Museum Tokyo
Title: Pure Design
Category: Tourism / Travel / Transportation
Agency: Dentsu Inc. / Tokyo + Creative Power Unit / Tokyo
Art Director: Daisuke Hatakeyama, Yusuke Koyanagi
Writer: Haruko Tsutsui, Marina Danjo
Creative Director: Yoshihiro Yagi
Designer: Haruko Nakatani
Production Company: Dentsu On Demand Graphic Inc. / Tokyo
Agency Producer: Yoshiko Tomita
Creative Team: Shinya Tamura
Design Firm: Creative Power Unit / Tokyo
Executive Creative Director: Yuya Furukawa
Description of the Project:
Design is a lifeline. Design makes our lives convenient and solves social problems, however invisible the design is. We set the theme of the exhibition: the mission of the design. The design motif is water pipelines, showing the way a fresh design travels through the world.