Ywca Print Peanuts by DDB Auckland

Peanuts
The Print Ad titled Peanuts was done by DDB Auckland advertising agency for Ywca in New Zealand. It was released in Dec 2012.

Ywca: Peanuts

Brand
Media
Released
December 2012
Posted
December 2012
Executive Creative Director
Creative Director

Credits & Description:

Women in New Zealand are paid 10% less for doing the same jobs as men, so the YWCA and DDB New Zealand have created this print campaign to highlight the issue.





The campaign leads people to the Demand Equal Pay website, which is also uneven, where people can show their support to balance things out.



Category: Charities & appeals

Client: YWCA

Agency: DDB Group New Zealand

Country: New Zealand
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