The print ads by gyro Paris cleverly show the unique benefits of ZEISS's two new product innovations: DriveSafe everyday driving lenses and Precision digital device lenses.
Anglais
Media: Print
Category: Other
Client: Zeiss
Agency: gyro Paris
Country: France
Project Manager: Charlotte Laperche
Art Director: Aurore Michelin
Art Director: Sophie Pontramier
Creative Group ECD: Sébastien Zanini
Creative Group ECD: Pierre-Marie Faussurier
Graphic Designer: Mickael Thibouret
Photographer: Yann Le Pape
Design Editor: Olivier Guilloux
Head of Planning: Evelyne Bourdonné
Media Strategy: Pascale Deneuter
Commercial Director: Rebecca Cremonini
Group Account Manager: Virginie Deprost