ZOYA Print Leadership by LUP, Jakarta

Leadership
The Print Ad titled Leadership was done by LUP, Jakarta advertising agency for ZOYA in Indonesia. It was released in Sep 2020.
Advertising campaign for ZOYA

ZOYA: Leadership

Brand
ZOYA
Media
Print
Released
September 2020
Posted
September 2020
Market
Indonesia
Industry
Clothing
Agency
LUP, Jakarta
Art Director
Rahmi Amelia
Illustrator
Rahmi Amelia

Credits & Description:

Client: ZOYA
Agency: LUP Jakarta
Art Director: Rahmi Amelia
Illustrator: Rahmi Amelia
Published: September 2020
Country: Indonesia
Synopsis:
Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others, seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be: Be modest. Be nice. Stay home and take care of kids. Don't speak up. Don't be loud.
So we created a campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice).