American Express Promo, Case study AMEX SYNC SHOW by Digitas New York
The Promo / PR Ad titled AMEX SYNC SHOW
was done by Digitas New York advertising agency for American Express in United States. It was released in Jan 2013.
American Express: AMEX SYNC SHOW
Brand
Media
Released
January 2013
Posted
January 2013
Market
Industry
Agency
Credits & Description:
Advertiser: AMERICAN EXPRESS
Agency: DIGITAS
Category: Best Use of Special Events and Stunt/Live Advertising
Advertising campaign: AMEX SYNC SHOW
Strategy
American Express created a partnership with Twitter and a new way to save just by sending a tweet. A big idea like this deserved a big launch - an audience of influencers that would tell the world. Our Objectives: •Generate scaled earned media attention with tech influencers to drive consumer appeal...
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