American Express Promo, Case study REALISE YOUR POTENTIAL by Mindshare London
The Promo / PR Ad titled REALISE YOUR POTENTIAL
was done by Mindshare London advertising agency for American Express in United Kingdom. It was released in Feb 2013.
American Express: REALISE YOUR POTENTIAL
Brand
Media
Released
February 2013
Posted
February 2013
Market
Industry
Agency
Credits & Description:
Advertiser: AMEX
Agency: MINDSHARE
Category: Financial Products & Services
Advertising campaign: REALISE YOUR POTENTIAL
Client Leader: Clay Gill (Mindshare)
Exchange Director: Amanda Buckley (Mindshare)
E.S.P Director: Eliza Giddy (Mindshare)
Joint Head Co-Creation: Adam Ross (Mindshare)
Effectiveness
The restaurant reviews are in – it was a massive success.30% increase in brand recognition.50% increase in personal service brand percep...
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