Barilla Promo, Case study SPONSORSHIP OF MASTERCHEF SERIES 4 by OMD Sydney
The Promo / PR Ad titled SPONSORSHIP OF MASTERCHEF SERIES 4
was done by OMD Sydney advertising agency for Barilla in Australia. It was released in Jan 2013.
Barilla: SPONSORSHIP OF MASTERCHEF SERIES 4
Brand
Media
Released
January 2013
Posted
January 2013
Market
Industry
Agency
Credits & Description:
Advertiser: BARILLA AUSTRALIA
Agency: OMD SYDNEY
Category: Fast Moving Consumer Goods
Group Sales Manager: Vanessa Winley (Channel 10)
Director Brand Partnerships: Lisa Cohen (Shine)
Strategy
Barilla is Italy’s No.1 food brand with 135 years of history making high quality pasta and sauces.But in Australia, it’s a different story. Less than 10% market share, low brand saliency and facing tough competition at retail level from value-driven brands such as ...
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