Canadian Cancer Society Promo, Case study JULYNA by Cossette Montreal

The Promo / PR Ad titled JULYNA was done by Cossette Montreal advertising agency for Canadian Cancer Society in Canada. It was released in Jan 2013.

Canadian Cancer Society: JULYNA

Released
January 2013
Posted
January 2013
Market

Credits & Description:

Advertiser: JULYNA/CANADIAN CANCER SOCIETY
Agency: COSSETTE
Category: Best Use of Ambient Media: Small Scale
Advertising campaign: JULYNA
Media Planner: Ema Haracic (Cossette Media)
Associate Media Director: Tim Beach (Cossette Media)

Effectiveness
We were able to create over $1,000,000 of free media space, production and exposure as well as hundreds of social media hits buzzing about the wild stunts Julyna quickly became known for.- Increase in F...

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