Converse Promo, Case study HOW TO BE A SNEAKER by Anomaly New York, Wieden + Kennedy

HOW TO BE A SNEAKER
The Promo / PR Ad titled HOW TO BE A SNEAKER was done by Anomaly New York, Wieden + Kennedy advertising agencies for subbrand: Converse Shoes (brand: Converse) in United States. It was released in Apr 2013.

Converse: HOW TO BE A SNEAKER

Credits & Description:

Advertiser: CONVERSE
Agency: WIEDEN+KENNEDY, ANOMALY
Category: Best Use of Digital Media


Strategy
In 2012 Converse launched a new campaign for their iconic brand: 'Shoes are boring. Wear sneakers'. SHOES are for job interviews, formal parties, grueling training runs. SNEAKERS are different. They’re creative, spontaneous and adventurous. We wanted to show our audience that there's a Sneaker way to see the world. We wanted to inspire them to act like Sneakers....

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