Advertiser: CONVERSE
Agency: WIEDEN+KENNEDY, ANOMALY
Category: Best Use of Digital Media
Strategy
In 2012 Converse launched a new campaign for their iconic brand: 'Shoes are boring. Wear sneakers'. SHOES are for job interviews, formal parties, grueling training runs. SNEAKERS are different. They’re creative, spontaneous and adventurous. We wanted to show our audience that there's a Sneaker way to see the world. We wanted to inspire them to act like Sneakers....