Doritos Promo, Case study CHANGING THE GAME by Goodby Silverstein & Partners San Francisco, Ketchum New York, UNITED ENTERTAINMENT GROUP

CHANGING THE GAME
The Promo / PR Ad titled CHANGING THE GAME was done by Goodby Silverstein & Partners San Francisco, Ketchum New York, UNITED ENTERTAINMENT GROUP advertising agencies for subbrand: DORITOS LATE NIGHT (brand: Doritos) in United States. It was released in Feb 2010.

Doritos: CHANGING THE GAME

Released
February 2010
Posted
February 2010
Copywriter
Creative Director
Creative Director
Art Director
Art Director
Copywriter

Credits & Description:

Category: Best Use of Sponsorship

Advertiser: DORITOS

Product/Service: DORITOS

Agency: GOODBY SILVERSTEIN & PARTNERS

Agency: THE MARKETING ARM

Agency: KETCHUM LOS ANGELES

Date of First Appearance: Mar 1 2010

Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA

Group Communication Strategy Director: Max Heilbron (Goodby, Silverstein & Partners)

Communication Strategy Director...

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