Doritos Promo, Case study CHANGING THE GAME by Goodby Silverstein & Partners San Francisco, Ketchum New York, UNITED ENTERTAINMENT GROUP

CHANGING THE GAME
The Promo / PR Ad titled CHANGING THE GAME was done by Goodby Silverstein & Partners San Francisco, Ketchum New York, UNITED ENTERTAINMENT GROUP advertising agencies for subbrand: DORITOS LATE NIGHT (brand: Doritos) in United States. It was released in Feb 2010.
Advertising campaign for Doritos

Doritos: CHANGING THE GAME

Brand
DORITOS LATE NIGHT  (Doritos)
Media
Promo, Case study
Released
February 2010
Posted
February 2010
Market
United States
Industry
Confectionery & snacks, Snacks
Agency
Goodby Silverstein & Partners San Francisco
Copywriter
Matt Herr
Creative Director
Rick Condos
Creative Director
Hunter Hindman
Art Director
Johan Arlig
Art Director
Kevin Leung
Copywriter
Leslie Waggoner
Agency
UNITED ENTERTAINMENT GROUP
Agency
Ketchum New York

Credits & Description:

Category: Best Use of Sponsorship

Advertiser: DORITOS

Product/Service: DORITOS

Agency: GOODBY SILVERSTEIN & PARTNERS

Agency: THE MARKETING ARM

Agency: KETCHUM LOS ANGELES

Date of First Appearance: Mar 1 2010

Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA

Group Communication Strategy Director: Max Heilbron (Goodby, Silverstein & Partners)

Communication Strategy Director...

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