Downy Promo, Case study DOWNY, MIKE & MACY'S by Digitas Boston
The Promo / PR Ad titled DOWNY, MIKE & MACY'S
was done by Digitas Boston advertising agency for subbrand: Downy Fabric Softener (brand: Downy) in United States. It was released in Aug 2012.
Downy: DOWNY, MIKE & MACY'S
Brand
Media
Released
August 2012
Posted
August 2012
Market
Industry
Agency
Producer
PR Agency
Credits & Description:
Category: Best Integrated Campaign Led by PR
Advertiser: PROCTER & GAMBLE
Product/Service: DOWNY FABRIC SOFTENER
Executive Vice President: Rebecca Dickson (DeVries Public Relations)
Senior Vice President, Strategy and Creative: Adrianna Giuliani (DeVries Public Relations)
Vice President: Jillian Kwolek (DeVries Public Relations)
Senior Account Executive: Alyson Mazzarelli (DeVries Public Relations)
Account Executive: Kamari Guthrie (DeVries Public Relati...
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