Advertiser: LAY'S, SAUDI SNACK FOODS
Agency: IMPACT PORTER NOVELLI
Category: Best Integrated Campaign Led by PR
Consultant: Farah Alsabe (Impact Porter Novelli)
Senior Consultant: Laetitia Dennis (Impact Porter Novelli)
Consultant: Tanya Haroun (Impact Porter Novelli)
Director: Jon Pryor (Impact Porter Novelli)
Relevancy
Lay’s Potato Chips are produced by Saudi Snack Foods Company Limited, the undisputed leader of the salty snacks category i...