Category: Best Use of Experiential Marketing in a Promotional Campaign
Advertiser: P&G
Product/Service: LUVS
Agency: SAATCHI & SAATCHI
Chief Creative Officer: Conway Williamson (Saatchi & Saatchi New York)
Executive Creative Director: Brian Carley (Saatchi & Saatchi New York)
Designer: David Hong (Saatchi & Saatchi New York)
Copywriter: Lincoln Boehm (Saatchi & Saatchi New York)
Brand Agency Leader: Mark Rolland (Saatchi & Saatchi New York)
A...