Mercedes-Benz Promo, Case study #MBMAKEMYDAY by VVL BBDO Brussels
The Promo / PR Ad titled #MBMAKEMYDAY
was done by VVL BBDO Brussels advertising agency for Mercedes-Benz in Belgium. It was released in Sep 2011.
Mercedes-Benz: #MBMAKEMYDAY
Brand
Media
Released
September 2011
Posted
September 2011
Market
Industry
Agency
Credits & Description:
Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: MERCEDES-BENZ
Product/Service: RANDOM SMALL ACTS OF KINDNESS BY MERCEDES-BENZ.
Agency: VVL BBDO
: Team VVL BBDO (VVL BBDO)
Media placement: Social Media - Twitter campaign - 21/12/2011
Insights, Strategy & the Idea
Although Mercedes-Benz is an innovative car brand it is often experienced as an old-fashioned brand. To chance that image/reputation we needed mainly 1 thing: c...
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