Miele Promo, Case study THE NONEXISTENT BILLBOARD by Mayer/McCann Erickson Bratislava

THE NONEXISTENT BILLBOARD
The Promo / PR Ad titled THE NONEXISTENT BILLBOARD was done by Mayer/McCann Erickson Bratislava advertising agency for Miele in Slovakia. It was released in Nov 2012.
Advertising campaign for Miele

Miele: THE NONEXISTENT BILLBOARD

Brand
Miele
Media
Promo, Case study
Released
November 2012
Posted
November 2012
Market
Slovakia
Industry
Electronic Devices & Home Appliances, Vacuum Cleaners
Agency
Mayer/McCann Erickson Bratislava
Creative Director
Boris Prexta
Copywriter
Juraj Stehlik
Art Director
Peter Brusko
Creative Director
Vladimir Slivka

Credits & Description:

Advertiser: MIELE
Agency: MAYER/McCANN ERICKSON
Category: Best Use of Outdoor
Advertising campaign: THE NONEXISTENT BILLBOARD
Copywriter: Juraj Stehlik (Mayer/McCann Erickson)
Art Director: Peter Brusko (Mayer/McCann Erickson)
Creative Director: Vladimir Slivka (Mayer/McCann Erickson)
Creative Director: Boris Prexta (Mayer/McCann Erickson)

Effectiveness
The video was shared online and generated discussion about whether it was real.It a...

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