Nike Promo, Case study ONE STEP ON THE STIPPLE by Mindshare Milan
The Promo / PR Ad titled ONE STEP ON THE STIPPLE
was done by Mindshare Milan advertising agency for Nike in Italy. It was released in Feb 2013.
Nike: ONE STEP ON THE STIPPLE
Brand
Media
Released
February 2013
Posted
February 2013
Market
Agency
Credits & Description:
Advertiser: NIKE
Agency: MINDSHARE
Category: Best Use of Digital Media
Media Planner: Cecilia Vanoletti (Mindshare)
Client Leader: Marcella Minotti (Mindshare)
Digital Media Manager: Rosa Lamartire (Mindshare)
Media Manager: Stefano Migliore (Mindshare)
Strategy
Engage 15-24 years old with the new 4 boots by creating an immediate link between football stars and their shoes.
Execution
We used the real images from the Europe...
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