Nivea: NIVEA BATH 4D

Credits & Description:

Advertiser: NIVEA
Agency: AGÊNCIACLICK ISOBAR
Category: Best Use of Screens
Marketing Director: Tatiana Ponce (Nivea)
Motion Design: Ricardo Melo (Agênciaclick Isobar)
Media: Carolina Gattás (Agênciaclick Isobar)
Copywriter: Ricardo Diniz (Agênciaclick Isobar)
Digital Marketing Manager: Rosana Marques (Nivea)
Media Vice President: Rose Campiani (Agênciaclick Isobar)
Producer: Spray Films (Spray Films)
Account Vice President: André Chueri (Agênciaclick Isobar)
Motion Design: Fabio Del Rio (Agênciaclick Isobar)
Chief Creative Officer: Fred Saldanha (Agênciaclick Isobar)
Art Director: Gabriel Rezende (Agênciaclick Isobar)
Executive Creative Director: Juliana Constantino (Agênciaclick Isobar)
Digital Marketing Manager: Katia Margy (Nivea)
Marketing Manager: Ligia Anunciato (Nivea)
Copywriter: Renata Bokel (Agênciaclick Isobar)

Strategy
The sensations provided by NIVEA Bath can only be a complete experience if people feel it. And that’s what we did with two films being displayed simultaneously. People went to a movie theatre to experiment different sensations and we gave them more. We didn’t want to just show people the different sensations provided by NIVEA Bath. We wanted them to feel it. Execution: We developed a project in a 4D Movie Theatre where two films were displayed simultaneously and each half of the room experienced a different sensation: paper hearts fell on one side and soap bubbles fell on the other. Effect: The work quickly spread through social network and advertising blogs and more than two and a half million people watched the video on YouTube.

Execution
We used the cinema screen in a new way. Each half of the cinema room watched a different movie (wearing different color glasses) and was impacted with a different 4D special effect.Theatre where two films were displayed simultaneously and each half of the room experienced a different sensation: paper hearts fell on one side and soap bubbles fell on the other.

Effectiveness
In the screen room, the action impacted more than 9 thousand of people. The work fastly spread through social network and advertising blogs and more than 2.5 million people watched the video on YouTube.