Nivea Promo STRESSTEST by Labamba Hamburg

STRESSTEST
The Promo / PR Ad titled STRESSTEST was done by Labamba Hamburg advertising agency for Nivea in Germany. It was released in Nov 2012.
Advertising campaign for Nivea

Nivea: STRESSTEST

Brand
Nivea
Media
Promo
Released
November 2012
Posted
November 2012
Market
Germany
Industry
Skin Care
Agency
Labamba Hamburg
Executive Creative Director
Felix Schulz
Art Director
Johannes Widmer
Director
Joeri Holzheimer
Illustrator
Michael Mathias

Credits & Description:

Advertiser: BEIERSDORF
Agency: LABAMBA
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Executive Creative Director: Felix Schulz (LABAMBA - Hamburg)
Director: Joeri Holzheimer (Wefilm)
Art Director: Johannes Widmer (LABAMBA - Hamburg)
Cutting: Kurt Brown (Jotz! Filmproduktion)
Executive Producer: Jan Behrens (Jotz! Filmproduktion)
Illustrator: Michael Mathias (LABAMBA - Hamburg)
Sound Design Company: Niko Grunert (Niko Grunert)

Outcome
Over 6.9m views, 250,000 Facebook shares, 400 blog posts, 35 video duplicates, more than 200,000 new Facebook friends for NIVEA Germany in two weeks.

Implementation
To launch the new Stress Protect Deo, NIVEA put passengers at an airport in an unexpected and stressful situation. They were portrayed as being highly dangerous, wanted fugitives on the run from the police. Afterwards, in order to be protected in future stressful situations, they were provided with the NIVEA Stress Protect Deo.

Client Brief Or Objective
Create awareness for the new Nivea Stress Protect deodorant, a special deodorant to fight sweating during stressful situations.

Relevancy
In order to be protected in future stressful situations, we provided passengers at an airport (after we prank them a bit) with the NIVEA Stress Protect Deo.