Old Spice Promo, Case study RESPONSE CAMPAIGN by PainePR, Wieden + Kennedy
The Promo / PR Ad titled RESPONSE CAMPAIGN
was done by PainePR, Wieden + Kennedy advertising agencies for Old Spice in United States. It was released in Jul 2010.
Old Spice: RESPONSE CAMPAIGN
Brand
Media
Released
July 2010
Posted
July 2010
Market
Industry
Agency
Agency
Credits & Description:
Category: Consumer Goods, including FMCG and Household Products
Advertiser: PROCTER & GAMBLE
Product/Service: DEODORANT AND BODY WASH
: (Wieden+Kennedy)
: (PainePR)
Media placement: Seeding to key media and influencers began. - Creativity, Adweek, LA Times, YouTube, Twitter, etc. - July 13, 2010
Summary of the Campaign
"The Man Your Man Could Smell Like" became a cultural phenomenon in 2010 and we ...
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