Category: Consumer Goods, including FMCG and Household Products
Advertiser: KELLOGG'S
Product/Service: TOASTER PASTRIES
Senior Vice President: Emily Buchanan (MSLGROUP)
Media placement: Broadcast Coverage - The Today Show - August 10, 2010
Summary of the Campaign
For an iconic brand with roots that go back to the 1960s, staying relevant and conversation worthy – even while the product remains a household staple ...