Puma Promo, Case study PUMA WORLD CUP
The Promo / PR Ad titled PUMA WORLD CUP
was done for subbrand: Puma City: NY Games (brand: Puma) in United States. It was released in Sep 2012.
Puma: PUMA WORLD CUP
Brand
Media
Released
September 2012
Posted
September 2012
Market
Credits & Description:
Category: Best Use of Media Relations
Advertiser: PUMA
Product/Service: PUMA CITY: NY GAMES
Media placement: Press Release - Fox Business - June 3, 2010
Summary of the Campaign
Every four years the world stops for the FIFA World Cup and it has become a major marketing event for many companies. The 2010 tournament in South Africa presented a huge opportunity for the PUMA brand, which sponsors 13 African national teams. Thes...
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