Shangri-la Promo, Case study INSIDE OUT by Ogilvy & Mather Hong Kong

INSIDE OUT
The Promo / PR Ad titled INSIDE OUT was done by Ogilvy & Mather Hong Kong advertising agency for Shangri-la in Hong Kong SAR China. It was released in Jun 2011.
Advertising campaign for Shangri-la

Shangri-la: INSIDE OUT

Brand
Shangri-la
Media
Promo, Case study
Released
June 2011
Posted
June 2011
Market
Hong Kong SAR China
Industry
Hotels & Resorts, Business equipment & services, Corporate Communication
Agency
Ogilvy & Mather Hong Kong
Copywriter
Troy Sullivan
Art Director
Pierre Desfretier
Executive Creative Director
Sandy Chan
Copywriter
Edgard Montjean
Account Supervisor
Adam O'conor
Executive Creative Director
Simon Handford
Art Director
Genevieve Hardy
Director
Bruno Aveillan
Account Supervisor
Laura Leroy
Producer
Martin Coulais
Copywriter
Lam Kwei-Chee

Awards:

Cannes Lions 2011
PR LionsInternal CommunicationsBronze

Credits & Description:

Type of Entry: Sectors & Services
Category: Internal Communications
Advertiser/Client: SHANGRI-LA HOTELS AND RESORTS
Product/Service: INTERNAL COMMUNICATIONS
Entrant Company: OGILVY & MATHER Hong Kong, HONG KONG
PR/Advertising Agency: OGILVY & MATHER Hong Kong, HONG KONG
Executive Creative Director: Simon Handford (Ogilvy & Mather Group, HK)
Executive Creative Director: Sandy Chan (Ogilvy & Mather Group, HK)
Creative Director: Pierre Desfretier (Og...

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