Advertiser: T-MOBILE NETHERLANDS B.V.
Agency: ETCETERA
Category: Best use of Social Media Marketing in a Promotional Campaign
Advertising campaign: TWITTER COMMENTARY
Art Director: Hans Bolleurs (Etcetera)
Art Director: Wouter Voges (Etcetera)
Implementation
T-Mobile combined Twitter and TV in an innovative way. With the Twitter Commentary we literally gave all the tweeting football experts a voice. T-Mobile made it possible for everyone to partic...