Category: Pharmacy
Advertiser: BAYER VITAL
Product/Service: ASPIRIN MIGRAINE
Agency: BBDO GERMANY
Creative Director: Sebastian Hardieck
Scriptwriter: Florian Birkner/Jake Shaw
Account Manager: Silke Jessen
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Door opening; footsteps; megaphone swtiched on
MVO: Do you still have such a headache? Here, I made a cup of tea for you.
SFX: Spoon stirs in a teacup
MVO: What you need now is absolute silence!
ANN1: When even whispering hurts. Aspirin Migraine.
ANN2: Read the patient information leaflet and ask your doctor or pharmacist about risks and side effects.
Full script of the ad in the original language
SFX: Eine Tür öffnet sich; ein Megafon wird eingeschaltet
MVO: Hast du immer noch solche Schmerzen? Hier, ich hab dir einen Tee gemacht.
SFX: Teetasse
MVO: Was du jetzt brauchst ist absolute Ruhe.
ANN1: Wenn sogar Flüstern schmerzt. Aspirin Migräne.
ANN2: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker.
Brief Explanation
Every migraine patient knows it: It is an unpleasant illness which implicates a lot of adverse effects.
Besides pain, also noise sensitivity appears, so quiet turns into extremely loud.
We create awarness for these
side effects and let our target group know: Aspirin Migraine gives solid help.