Category: Best Use of Music and/or Sound Design
Advertiser: AMAG
Product/Service: AUDI Q7
Agency: EXXTRA KOMMUNIKATION
Executive Creative Director: Philipp Skrabal
Scriptwriter: Johannes Raggio
Account Manager: Susan Baumgartner
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EXXTRA KOMMUNIKATION, Zürich, SWITZERLAND
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: A drive in the Audi Q7.
SFX: Spoken through a megaphone
BOY: Mummy! I need a... I need a pee.
FVO: Tim, I asked you three times at the last service station if you needed to go!
BOY: But I didn’t need to then.
MVO: Tim, we’re on the motorway.
BOY: But I really must.
GIRL: Mummy!
FVO & MVO: Yes, Leah? What’s the matter?
GIRL: Tim’s wet himself.
ANN: The most spacious Audi ever.
The Audi Q7. At your dealer now.
SFX: Audi mnemonic
Full script of the ad in the original language
ANN: Eine Fahrt im Audi Q7.
SFX: Spoken through a megaphone
BOY: Mama! Ich muss... Ich muss Pipi.
FVO: Tim, ich hab dich bei der letzen Raststätte dreimal gefragt!
BOY: Aber dort musste ich nicht.
MVO: Tim! Wir sind mitten auf der Autobahn!
BOY: Ich muss aber dringend.
GIRL: Mama!
FVO & MVO: Ja, Lea? Was ist?
GIRL: Tim hat in die Hose gemacht.
ANN: Der geräumigste Audi aller Zeiten.
Der Audi Q7. Jetzt bei Ihrem Händler.
SFX: Audi mnemonic
Brief Explanation
Creation of a radio campaign that positions and draws attention to the Audi Q7 as a roomy, family car.