Geo: United States of America
Client/Brand: CKE Restaurants, Carl’s Jr.
Campaign: The Call Of Carl’s
Chief Marketing Officer: Jeff Jenkins
Sr. Director Brand Marketing: Harry Mulkey
Director of Digital Marketing: Meredith Martin
Creative Agency: Havas Chicago
Chairman and Chief Creative Officer: Jason Peterson
Chairman and Chief Executive Officer: Paul Marobella
President and Chief Client Officer: Tatia Torrey
Chief Strategy Officer: Anna Parker
Head of Content, North America: Dave Evans
Group Brand Director: Mariana Parke
Director of Business Affairs: Bonnie Hamilton
Group Creative Directors: Karen Goodman, Benny Jackson
Creative Director: Danny Mota
Copywriter: Daniel Cobb
Copywriter: Sandy Sarria Aldrey
Art Director: Jonathan Chang
Strategy Director: Jon Schultz
Executive Producer: Brigette Whisnat
Executive Producer: Peter Feldman
Content Producer: Bridget Danko
Group Account Director: Jenny Bennett
Account Director: Lisa Sokolnicki
Production: Taste
Director: Thomas Schauer
Executive Producer / Partner: Time Case
Head of Production: Marieta Blaskova
Line Producer: Nina Sloan
Executive Producer: Marieta Blaskova
DP: Thomas Schauer
Edit: ODD
Editor: Neil Gust
Asst. Editor: Chelsea Smith
Producer: Nakia Cooper
EP: Matthew Turke
Graphics: ODD
Creative Director: Gary Breslin
Color: The Mill
Colorist: Fergus McCall
Published: February 2018
Synopsis:
CKE Restaurants, Inc. today announces they are giving Carl’s Jr. and Hardee’s a shot at their solo careers and will create two separate, distinct brands, under CKE. CKE will continue to maintain each of the brands’ unique, “impossible to ignore” personas, while keeping the quality, taste and value of the food firmly as the star.
A major step in this brand evolution comes today as CKE Restaurants announces the selection of Havas Chicago as Carl’s Jr. and Hardee’s creative agency of record, responsible for digital, social, TV, radio and OLV content needs for both brands. Using their unique content creation model, speed to market and clear read on today's cultural insights, Havas will build separate brand identities for Carl’s Jr. and Hardee’s, starting immediately with Carl’s Jr.