Agency: MullenLowe, Brasil
Media: Radio
Category: Home electronics
Client: Casa & Video
Agency: MullenLowe Brazil
Country: Brazil
Head of Planning: Ana Luiza Santos
Creative Director: Eduardo Salles
Creative Director: Gil Pinna
Copywriter: Henrique Louzada (Bill)
Art Director: Luiz Cesar Faria (Steve)
Account Director: André Gomes
Account team: Caroline Paulino
Client: Marcelo Tavares
Client: Laura Autran
Published: May 2018
Synopsis:
At the instant replay time, of a football match radio broadcast, the narrator repeated the main plays to the smallest details. Drops of sweat, ball spinning counterclockwise, birthmarks on ears, goosebumps, messed strands of hair. All that and much more were highlighted to sell the HD SmartTVs available in Casa&Video.