Craftsman Radio Infinity Pool by Y&R Midwest Chicago

The Radio ad titled Infinity Pool was done by Y&R Midwest Chicago advertising agency for subbrand: Craftsman Tools (brand: Craftsman) in United States. It was released in May 2012.
Advertising campaign for Craftsman

Craftsman: Infinity Pool

Brand
Craftsman Tools  (Craftsman)
Media
Radio
Released
May 2012
Posted
May 2012
Market
United States
Industry
Household maintenance & pet products, Tools, Do-It-Yourself Products
Agency
Y&R Midwest Chicago
Copywriter
Pete Lefebvre

Awards:

London International Awards 2012
RadioHome Furnishings/AppliancesShort List

Credits & Description:

Entrant: Y&R Chicago, Chicago

Craftsman - "Infinity Pool"

Corporate Name of Client: Craftsman

Agency: Y&R Chicago, Chicago

Global Chief Creative Officer: Tony Granger

Chief Creative Officer: Bob Winter

Creative Director: Pete Lefebvre

Copywriter: Pete Lefebvre

Executive Agency Producer: Brian Smego

Agency Producer: Chris Wickman