Deutscher Sparkassen- Und Giroverband: Not-Sure-Song - MODERN FRIDGE

Credits & Description:

Brand SPARKASSE BANK
Entrant JUNG VON MATT HAMBURG
JUNG VON MATT Hamburg, Germany Entrant Company
JUNG VON MATT Hamburg, Germany Idea Creation
DEUTSCHER SPARKASSEN UND GIROVERBAND Berlin, Germany PR
Till Eckel Jung von Matt AG Executive Creative Director
Sven Rebholz Jung von Matt AG Managing Director
Johannes Hicks Jung von Matt AG Creative Director
Frances Rohde Jung von Matt AG Creative Director
Ludwig Berndl Jung von Matt AG Creative Director/Composer
Silke Bugaj Jung von Matt AG Account Director
Julia Cramer Jung von Matt AG Agency Producer
Yasemin Küçük Jung von Matt AG Project Manager
Silke Lehm Deutscher Sparkassen- und Giroverband e.V. Head of Marketing Communications
Till Haverkamp Deutscher Sparkassen- und Giroverband e.V. Digital Channels
Stefan Kraatz HESSE Studios GmbH Audio Producer/Composer
Entry Summary
Sparkasse is Germany’s Public Bank. But most people don’t take Sparkasse into consideration when they want to take out a loan. This needs to change. Not with tempting conditions, but rather through a deep understanding of the customers.

Brief Explanation
A radio campaign, based on the insight that you can’t be sure if you can afford a loan for large purchases or not. The humerous radio spots lists numerous relevant reasons for taking out a loan – and rejects them with its not-sure wit. But in the end, all decisions lead to Sparkasse.

MODERN FRIDGE
Script (English)
(Intro:)
„The next spot is called … errr …Not sure. But it goes something like this: … One, two, three… or four:
What I really would like to have is…
A lift to space. NOT.
A lifted face. NOT.
A game of bridge. NOT.
A modern fridge…
… and I’m talking about one of those who know when there is no milk in it anymore and it orders some by itself from the internet!
NOT.
But why… NOT.
Just because it can!!!
NOT. Sure! NOT. Sure! NOT.
I´ll just do it! NOT.
Sure I need it! NOT.
Would it. NOT.
Be great. NOT.
Sure it would. NOT.
Sure. NOT. Sure. NOT. Sure. NOT. Sure. NOT.
Arggg...
But... but at least I want this chorus once again … a semi-tone higher!
NOT. Sure. NOT. Suuuuure!
Ok.
(Chorus, a semitone higher:)
Yes, that sounds awesome! NOT.
Now it’s a different story! NOT.
Well, it’s not supposed to be a story! NOT?
No, it’s a song! NOT.
Sure, it’s a song that even has a message! NOT.
Sure, listen:
Decisions made easy. NOT.
Sure! Find the loan that´s right for you at Sparkasse, Germany´s Public bank.
Soundlogo.