Discovery Channel Radio White Noise by DDB Auckland

The Radio ad titled White Noise was done by DDB Auckland advertising agency for Discovery Channel in New Zealand. It was released in Mar 2016.

Discovery Channel: White Noise

March 2016
March 2016
Creative Director
Executive Creative Director

Credits & Description:

Why is the sound of a baby crying impossible to ignore? Why is the sound of fingernails on a black-board unbearable? And why does the sound of white noise have such a calming effect on us? This series of audio based questions is a radio campaign promoting the in-depth world of SKY's Discovery Channel.
Media: Radio
Category: Entertainment & leisure
Client: Sky Television New Zealand
Agency: DDB Group New Zealand
Production: The Coopers
Country: New Zealand

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