Lowe Campbell Ewald has launched a new campaign for the Education Achievement Authority (EAA), a new statewide school system designed to dramaticall redesign public education in Michigan's lowest performing schools.
The campaign - consisting of TV, radio and print - aims to recruit and retain students with the notion that the EAA gives its students wings to succeed. The TV spots are of particular interest, as they commissioned well-known Detroit street artists to draw graffiti "wing...