| London International Awards 2012 | ||
|---|---|---|
| Radio | Public Service/Social Welfare Campaign | Bronze Winner |
Entrant: KNSK, Hamburg
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety "Whale"
Corporate Name of Client: Federal Ministry for the Environment, Nature Conservation and Nuclear Safety
Client Account Director: Christiane Schwarte
Agency Account Director: Olaf Uthmann
Radio Station: Oldie 95
Agency: KNSK, Hamburg
Chief Creative Officer: Detmar Karpinski
Creative Directors: Tim Krink/Ansgar Boehme/ Ulrike Wegert
Copywriter: Ulrike Wegert
Sound Designers: Ansgar Boehme/Torsten Hennings
Description of the Project
The Federal Ministry for the Environment is committed to species protection. We raise awareness of this with a radio campaign. We dramatise acoustically how many animal and plant species are dying out every day. In the style of an animal documentary, a speaker describes a rich natural spectacle. The description is repeated. Every time, the speaker has less and less to report, until only an empty desert remains.