Florida Department Of Health: Hit Song [audio]

Credits & Description:

Advertiser: Florida Department of Health
Brand: Tobacco Free Florida
Agency: Alma DDB
Country: USA
CD: Luis M. Messianu, Alvar Suñol, Jaume Rodriguez, Julian Milanesi, Christian Liu, Guido Fusetti, Bruno Trad
Agency Producer: Michelle Headley, Allan Rivera, Mimi Cossio
Sound Production: Alberto Farinas, Raul Garcia
Producer: Vapor Post, Animal Music – Alex Barreto, Mike Dowd
Diretor: Jorge Vallejo, Ricardo Cornejo
Synopsis:
First and foremost, we needed to find the voice we were looking for. And we meet Toni Talmich and his powerful story: a singer who got throat cancer due to second-hand smoke. Teaming up with him and a composer we created a full song called “When It’s Gone”, based on his personal experience. Then we recorded it in Criteria Miami, one of the top US recording studios where artists such as Bob Marley, Eagles or Eric Clapton produced some of their hits. The song was used to create a radio spot that will be followed by video content and other extensions throughout the rest of the year in the state of Florida.

English translation:
SONG: Can’t rewind me, can’t resetChained forever, I regretDidn’t see that, coming upYou untouchable, smoke. On my blindside, on my soulYou’ll only miss it when it’s gone (x2)Cause I’m gone. Playing to be godYou changed it all.AVO:Hey, this is Tony Talmich and this is my new single.There are two ways to make a hit song nowadays.Auto-tuning your voice or using an electronic larynx as a consequence of a laryngectomy caused by second-hand smoke.You choose. CTA: Get more facts at thefactsnow.com brought to you by Tobacco Free Florida.