Foot Locker Radio, Digital Audio Tours by BBDO New York
The Radio ad titled Audio Tours
was done by BBDO New York advertising agency for Foot Locker in United States. It was released in Dec 2016.
Foot Locker: Audio Tours
Brand
Released
December 2016
Posted
December 2016
Market
Industry
Agency
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Art Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Direct Marketing | Ambient: P.o.p. & In-store - Single | Merit |
| LIA Awards 2017 | ||
| Radio & Audio | Retail | Gold Winner |
| Radio & Audio | Innovative Use Of Radio & Audio | Gold Winner |
| Cannes Lions 2017 | ||
| Radio | Use of Radio & Audio: Branded Content / Programming | Bronze Lion |
Credits & Description:
Foot Locker's tag line is "APPROVED," because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall. To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country. Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers. BBDO New York interviewed the most influential figures in sneaker culture, ...
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