This is a radio campaign for Fuso Trucks Genuine Replacement Parts. A truck driver is recorded out on the road in the cabin of his truck. As he talks about his truck breaking down, his words break down mimicking the faulty part he's describing.
Media: Radio
Category: Automotive
Client: Fuso Truck & Bus
Agency: TBWAMelbourne
Country: Australia
Chief Creative Officer: Paul Reardon
Creative Director: Matt Stoddart
Senior Copywriter: Scott Glennon