Cannes Lions 2017 | ||
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Radio | Radio & Audio: Cosmetics & Toiletries | Bronze Lion Campaign |
We used the way you use a dental floss as a recourse to communicate its benefit. A very simple but smart campaign from Grey Argentina for Get Random.
Media: Radio
Category: Cosmetics & toiletries
Client: Random Corp S.A/ Get Random Dental Floss
Agency: Grey Argentina
Country: Argentina
Executive Creative Director: Diego Medvedocky
Creative Director: Rodrigo Raices
Creative Director: Florencia Loda
Creative Director: Hernan Kritzer
Copywriter: Rodrigo Raices
Art Director: Florencia Loda
Producer: Juan Carlos Barrios
Sound: Indigo Music Desing
Global Creative Chairman: Per Pedersen (Grey)
Ceo Latam: Eduardo Maruri (Grey Latam)
Chief Creative Officer Latam: Diego Medvedocky (Grey Latam)
Creative Director: Hernán Kritzer (Grey Argentina)
Copywriter: Rodrigo Raices (Grey Argentina)
Art Director: Florencia Loda (Grey Argentina)
Account Director: Belén Sarrabayrouse (Grey Argentina)
Agency Producer: Juan Carlos Barrios (Grey Argentina)
Director: Hernán Escudero (Indigo Music Desing)
Executive Producer: Sergio Garrido (Indigo Music Design)
Executive Producer: Soledad Bruno (Indigo Music Design)
Producer: Mey Frontera (Indigo Music Design)
Sound Studio: Indigo Music Design (Indigo Music Design)
Synopsis:
We used the way you use a dental floss as a recourse to communicate its benefit. A very simple but smart campaign for Get Random.
Script In English:
V.O: Pepperoni Pizza.V.O: Inoreppep azzip.V.O: Pepperoni Pizza.V.O: Inoreppep azzip.V.O: pepperoni pi.V.O: ip Inoreppep.V.O: PepperoniV.O: Inoreppep.V.O: Pep.V.O: ep!V/O: Get Random Dental floss. Removes every last trace.