Category: Publications & media
Brand: Media 24 Magazines
Agency: Saatchi & Saatchi Johannesburg
Country: South Africa
When Grazia, one of the worldâs most popular fashion and news weeklies decided to launch in South Africa, it found itself in a fiercely competitive space. Store shelves are packed with fashion monthlies consumers know and love. How do we make them sit up and notice Grazia on a limited budget?
We...