Media: Radio
Category: Public services & utilities
Client: HRV Solar
Agency: Y&R New Zealand
Country: New Zealand
Chief Creative Officer: Josh Moore
Copywriter: Nicholas Dellabarca
Planner: Craig McLeod
Sound Design: Craig Matuschka
Chief Executive Officer: Josh Moore
Managing Director: Jono Key
Strategy Director: Sophie Vahry
Senior Account Director: katie Loverich
Account manager: Nicky Webster
Group Business Director: Dorota Girdlestone
National GM Engage - Nicky Greville
Head of PR - Rebecca Lawson
National Trading Director - Cath Hamilton
Media Planner - Dylan Hardie
Implementation Manager - Stephanie Mannion
Media Buyer - Lizzy Cooper-Fyfe
Social Media Specialist - Jarrod Allen
Digital Planner - Jillian Hor
Programmatic Manager - Mihisara Dayarante
Head of Digital - Greg Whitham
Executive Digital Producer - Petra Skoric
UX / Digital Designer - Terry Yee
Digital Developer - Ash Crockett
Mac Operator/Designer - Tina Yu
Managing Director - Bruce Gordon
Head of Marketing - Justin Boyes
Marketing Manager - Aimee Roxborogh
Solar Programme Manager - Leon Hayward
Marketing Executive - Bex Sloan
Synopsis:
HRV Solar has launched a new multi-layered campaign that plays on the fact that there's an almost inconceivable amount of energy that has travelled millions of kilometres across the galaxy to power everything from our kitchen appliances to our electric toothbrushes. The campaign incorporates cinema, video ondemand, online, radio, social, and influencer partnerships; and also sees the conception of a new weather measurement, in a partnership with MetService, to educate New Zealanders about the potential of the NZ sun. MetService now provides daily kilowatt hour reports (the way in which solar energy is measured), that will allow people to see how much sun they can harness to power their homes.