Advertising Agency: EURO RSCG BRASIL COMUNICAÇÕES, BRAZIL
Creative Director: Jader Rossetto
Creative Director: Jader Rossetto
Scriptwriter: Rodrigo Senra/Daniel Poletto
Agency Producer: Vanessa Wallner
Account Supervisor: Mariana Oliboni
Advertiser's Supervisor: Liciani Vargas
Producer: Vanessa Wallner
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Gel Semina presents 'Types of Men in Matters of Caring for Plants'.
SFX: Music
MVO1: Eats some of them.
MVO2: Rambo, macho man of macho men.
MVO1: Has some plants in the backyard which are never watered.
MVO2: Macho.
MVO1: Takes care of plants and bushes.
MVO2: A flower, but there is hope.
MVO1: Waters and trims plants and flowers, and also talks to them.
SFX: Sirens
MVO2: A lily, he uses Gel Semina.
ANN: Lubricant Gel Semina. Proudly LGBT.Full script of the ad in the original language
MVO1: Gel Semina apresenta 'Tipos de Homens no Quesito Tratamento das Plantas'.
SFX: Musica
MVO1: Se alimenta de algumas delas.
MVO2: Rambo, macho dos machos.
MVO1: Tem algumas no quintal que não são regadas.
MVO2: Macho.
MVO1: Cuida das plantas e dos arbustos.
MVO2: Florzinha, mas ainda se salva.
MVO1: Rega, poda e ainda conversa com elas.
SFX: Alarme
MVO2: Flor do campo, usa Gel Semina.
ANN: Gel Lubrificante Semina. Orgulhosamente GLBT.
Brief Explanation
To talk about a intimate lubricant gel for the GLBT (Gay, Lesbian,Bi-sexual and Transgender) public, we decide to show the type of men who use our product. With sense of humuor and without any prejudice, we made a connection with our public.