LEGO Radio Case study by Isobar Sao Paulo

The Radio ad titled Case study was done by Isobar Sao Paulo advertising agency for LEGO in Brazil. It was released in Mar 2018.

LEGO: Case study

Brand
Media
Released
March 2018
Posted
March 2020
Market
Industry

Awards:

Wave Festival 2018
MobileSocial in MobileOuro
Radio & AudioExcellence in Radio & AudioPrata
Digital CraftFormPrata
DigitalDigital: SectorsBronze

Credits & Description:

Agency: Isobar Brasil
Client: Lego
CD: Andrea Siqueira, Dogura Kozonoe, Eduardo Battiston
CW: Thomás Davini
Assistance: Jonas Fortes
Sound Production: TDL Music
Producers: Regina Shnaider, Leticia Hernandez, Marcella Pappiani,
VP Business and Operating : Carol Escorel,
VP Planning: Aloisio Pinto,
Planners: Juliana Elia, Juliana, Nobre
National Project Director : Fabiano Mello,
Project Manager: Marcus Martins,
Project: Bruno Gonçalves,
General Media Director: Carolina Buzetto,
Media Manager: Thais Altschuller,
Media: Beatriz Vignoto,
Account Manager TDL Music: Pryscilla Coelho,
Speakers: Uriel Laino, Luiza Porto, Sandro Dutra, Raul Rosa, Tata Guarnieri, Jeronimo Villarroya
Designer: Fabio Del Rio, Francisco “Chiquera” Martins
AD: Thiago Grossi
Production Company: TDL Music
Director: Jeronimo Villarroya
Synopsis:
A Spotify’s playlist with stories, not music.Each track filled with sound effects to inspire kids and parents to play with different Lego sets.In every story the ending is open,so children’s imagination can do the rest.One of these scripts was written bythe award-winning screenwriter andfilm director Heitor Dhalia.